Our comprehensive guidelines ensure professional standards, legal compliance, and exceptional service quality for all letting agents on our platform. Join thousands of verified agents providing quality rental services.
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All letting agents must maintain the highest standards of professionalism when interacting with tenants, landlords, and other platform users. This includes respectful communication, timely responses, and adherence to industry best practices.
Agents must comply with all platform terms and conditions, as well as relevant local and national housing legislation. This ensures a safe and legal rental environment for all users.
Maintain transparency in all dealings, provide accurate information, and act in the best interests of both tenants and landlords while upholding industry ethical standards.
Professional conduct is monitored and reviewed regularly to ensure compliance with platform standards.
When registering, select 'Letting Agent' as your account type. Provide accurate business information, including company registration details, trading addresses, and relevant certifications.
For agencies with multiple branches, each location requires separate registration. Branch managers should be designated as primary account holders with appropriate delegation permissions for team members.
Complete the verification process by providing business licenses, insurance certificates, and any required professional accreditations. This builds trust with potential clients.
All agents must be registered with appropriate regulatory bodies and maintain valid professional indemnity insurance.
All property listings must feature authentic photographs, accurate descriptions, and current availability status. Misleading information or stock photos are strictly prohibited.
Clearly display all applicable fees, deposits, and charges upfront in property listings. This includes letting fees, administration costs, and any additional charges tenants may incur.
Provide comprehensive property information including exact location, room dimensions, available amenities, lease terms, and any special requirements or restrictions.
Properties must be available for viewing within 7 days of listing to ensure genuine availability.
Each property should have only one active listing. Multiple advertisements for the same property create confusion and poor user experience, leading to potential listing removal.
Keep all listings current by promptly updating availability status, pricing changes, and property details. Remove or mark as 'let' any properties that are no longer available.
Regularly review your listings for accuracy, update photographs as needed, and ensure all information remains relevant and compliant with current regulations.
Bait-and-switch tactics or false listings will result in immediate account suspension and potential legal action.
Use the platform's messaging system responsibly for property-related communications only. Maintain professional tone and respond to inquiries within 24 hours during business days.
Respect user privacy by not collecting personal information for unrelated marketing purposes. Use contact details solely for legitimate rental inquiries and property viewings.
Ensure all marketing materials comply with advertising standards and regulations. Avoid spam, unsolicited communications, and misleading promotional content.
Misuse of messaging systems may result in communication restrictions or account suspension.
Premium listings receive enhanced visibility in search results and are marked as 'Featured' for increased tenant engagement. These listings must still comply with all standard requirements.
Verified agents can display company logos and branding elements. Corporate branding must be professional and comply with platform design guidelines.
Track your listing performance through analytics dashboard, monitoring views, inquiries, and conversion rates to optimize your property marketing strategy.
Premium features are available through subscription packages with different tiers based on agency needs.
All agent accounts and listings undergo regular compliance reviews. Our moderation team monitors for adherence to guidelines, quality standards, and legal requirements.
Violations may result in warnings, listing removal, account restrictions, or complete suspension depending on severity and frequency of infractions.
Agents can appeal moderation decisions through our formal review process. We provide clear explanations for any actions taken and guidance for compliance improvement.
Serious violations including fraud, discrimination, or legal non-compliance will result in immediate account termination.
Our dedicated agent support team is here to help you succeed. Get guidance on compliance, platform features, and best practices for property marketing.
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By adhering to this Code of Practice, you contribute to maintaining the integrity of our platform and ensuring a positive experience for all users. Last updated: 06/09/2025